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mindline GmbH

Shopper Aktivierung & POS Marketing​

Shopper activation & POS marketing

Um ein Produkt bei der heutigen Reizüberflutung am POS bestmöglich zu platzieren, ist es essenziell zu verstehen, welche Shopper-Typen es (in einer Kategorie) gibt und wie diese bestmöglich im stationären Handel und im E-Commerce zu aktivieren sind. 

Unsere Tools, in denen wir in allen Ableitungen sowohl die Shopper-, Kunden- als auch die Händlerperspektive berücksichtigen, sind:

  • Shopper Segmentierung
  • Virtueller Regaltest mit Eye-Tracking über Webcam 
  • Omnichannel P2P (path to purchase) / Von Inspiration bis Kauf​ (shopper journey)
  • Händlerbewertung 
  • Crowner Test / Material zur Zweitplatzierung
  • Shopper Material Tests (Handzettel, POS-Material, Deckenhänger etc.)
  • Kampagnen Pre-Tests (mit Eye-Tracking und Emotionsmessung)

In order to place a product in the best possible way in today's sensory overload at the POS, it is essential to understand which shopper types exist (in a category) and how these can best be activated in stationary retail and e-commerce.

Our tools, in which we consider the shopper, customer and retailer perspective in all derivations, are.

  • Shopper segmentation
  • Virtual shelf test with eye tracking via webcam
  • Omnichannel P2P (path to purchase) / From inspiration to purchase(shopper journey)
  • Retailer evaluation
  • Crowner test / material for secondary placement
  • Shopper material tests (flyers, POS material, ceiling hangers, etc.)
  • Campaign pre-tests (with eye tracking and emotion measurement)
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1. Basic Information

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Um ein Produkt bei der heutigen Reizüberflutung am POS bestmöglich zu platzieren, ist es essenziell zu verstehen, welche Shopper-Typen es (in einer Kategorie) gibt und wie diese bestmöglich im stationären Handel und im E-Commerce zu aktivieren sind. 

Unsere Tools, in denen wir in allen Ableitungen sowohl die Shopper-, Kunden- als auch die Händlerperspektive berücksichtigen, sind:

  • Shopper Segmentierung
  • Virtueller Regaltest mit Eye-Tracking über Webcam 
  • Omnichannel P2P (path to purchase) / Von Inspiration bis Kauf​ (shopper journey)
  • Händlerbewertung 
  • Crowner Test / Material zur Zweitplatzierung
  • Shopper Material Tests (Handzettel, POS-Material, Deckenhänger etc.)
  • Kampagnen Pre-Tests (mit Eye-Tracking und Emotionsmessung)
Translate manually?

In order to place a product in the best possible way in today's sensory overload at the POS, it is essential to understand which shopper types exist (in a category) and how these can best be activated in stationary retail and e-commerce.

Our tools, in which we consider the shopper, customer and retailer perspective in all derivations, are.

  • Shopper segmentation
  • Virtual shelf test with eye tracking via webcam
  • Omnichannel P2P (path to purchase) / From inspiration to purchase(shopper journey)
  • Retailer evaluation
  • Crowner test / material for secondary placement
  • Shopper material tests (flyers, POS material, ceiling hangers, etc.)
  • Campaign pre-tests (with eye tracking and emotion measurement)
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