Overview
Der Watch-Bereich bietet Medien und Werbungtreibenden Reichweitenmessungen über alle Endgeräte hinweg an, auf denen Content konsumiert werden kann. Im Buy-Bereich bietet Nielsen Herstellern von Gütern des täglichen Bedarfs und Händlern Erkenntnisse über die Performance im Einzelhandel. Indem die Informationen aus Watch und Buy sowie anderen Quellen integriert werden, liefert Nielsen seinen Kunden Analysen, die nachhaltig zur Optimierung der Unternehmensleistung beitragen.
The Watch segment provides media and advertisers with reach measurement across all devices on which content can be consumed. In Buy, Nielsen provides insights on retail performance to manufacturers of everyday goods and retailers. By integrating information from Watch and Buy, as well as other sources, Nielsen provides its clients with analytics that help optimize business performance in a sustainable way.
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