While the world watches AI, a new platform is quietly emerging — embedded directly in the product.

The Digital Product Passport (DPP) is more than a compliance tool. It marks the beginning of a new media era — and the foundation of a new discipline: Product Relationship Management (PRM).

As a digital interface on virtually every physical product, the DPP connects consumers, data, services, and revenue. And starting in 2027, it will be mandatory across the EU.

This intelligent touchpoint combines CRM functionality, AI, real-time data feedback and service integration.

Products are becoming interactive. Brands are building their own channels — beyond Amazon, beyond apps, beyond retail.