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g/d/p Research GmbH

Health (Rx. & OTC)

Health (Prescription & Over-the-Counter)

Der Gesundheitsmarkt bewegt sich schnell. Neue Therapien, veränderte Erwartungen von Patienten und wachsender Wettbewerbsdruck fordern Entscheidungen, die sitzen müssen. Genau hier kommen wir ins Spiel: Seit über 40 Jahren liefern wir Insights, die Orientierung geben und direkt Wirkung entfalten.

Wir hören genau hin, wir verstehen Ihre Zielgruppen und verbinden präzise Analyse mit unserem Marketing-Know-how. So entstehen Empfehlungen, die Sie sofort weiterbringen – bei Markteinführungen, bei Kommunikationsstrategien und bei der Absicherung etablierter Produkte.


The healthcare market is evolving rapidly. New therapies, changing patient expectations, and growing competitive pressure demand decisions that are spot on. That’s exactly where we come in: For over 40 years, we’ve been providing insights that offer guidance and have an immediate impact.

We listen carefully, understand your target audiences, and combine precise analysis with our marketing expertise. This results in recommendations that immediately help you move forward—whether it’s launching new products, developing communication strategies, or strengthening established products.

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1. Basic Information

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Der Gesundheitsmarkt bewegt sich schnell. Neue Therapien, veränderte Erwartungen von Patienten und wachsender Wettbewerbsdruck fordern Entscheidungen, die sitzen müssen. Genau hier kommen wir ins Spiel: Seit über 40 Jahren liefern wir Insights, die Orientierung geben und direkt Wirkung entfalten.

Wir hören genau hin, wir verstehen Ihre Zielgruppen und verbinden präzise Analyse mit unserem Marketing-Know-how. So entstehen Empfehlungen, die Sie sofort weiterbringen – bei Markteinführungen, bei Kommunikationsstrategien und bei der Absicherung etablierter Produkte.


Translate manually?

The healthcare market is evolving rapidly. New therapies, changing patient expectations, and growing competitive pressure demand decisions that are spot on. That’s exactly where we come in: For over 40 years, we’ve been providing insights that offer guidance and have an immediate impact.

We listen carefully, understand your target audiences, and combine precise analysis with our marketing expertise. This results in recommendations that immediately help you move forward—whether it’s launching new products, developing communication strategies, or strengthening established products.

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