Overview
- Optimierung Promotion-Wirkung von der Promotion-Strategie bis zur Promotion-Planung und optimale Verkaufsförderung
- Berechnung bereinigter Baselines, Analyse von Key-Account-Aktionen, Trade-Marketing- und Außendienst-Maßnahmen, Consumer Promotions
- Tools für Promotion- und Media-Optimierung
- Tools für Absatzprognose, Mengenplanung, Business-Modeling
- Out-of-Shelf-Optimierung
- Business Wargaming, Data-Management, Category Management
- Optimization promotion impact from promotion strategy to promotion planning and optimal sales promotions
- Calculation of adjusted baselines, analysis of key account promotions, trade marketing and sales force measures, consumer promotions
- Tools for promotion and media optimization
- Tools for sales forecasting, volume planning, business modeling
- Out-of-shelf optimization
- Business wargaming, data management, category management
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