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Shopper Experience by GS1 Germany

Shopper Research

Shopper Research

Shopper Research
Category Insights

Shopper verstehen. Entscheidungen fundiert treffen.

Mit tiefgehenden Shopper Insights zu Bedürfnissen, Motiven und Verhalten schaffen wir eine verlässliche Grundlage für strategische Entscheidungen und klare Handlungsempfehlungen.

Auszug unserer bisherigen Shopper Research-Projekte:

  • Durchführung einer Shopper‑Studie für einen Hersteller von Kosmetik‑ und Pflegeprodukten im Drogerieumfeld
  • Shopper-Studie zu einer Heißgetränkekategorie für einen Markenhersteller
  • Durchführung einer Shopper-Studie für eine Saison-Kategorie im LEH für einen führenden Konsumgüterhersteller

Understand shoppers. Make informed decisions.

By providing in-depth shopper insights into needs, motivations, and behavior, we establish a reliable foundation for strategic decisions and clear recommendations for action.

A selection of our past shopper research projects:

  • Conducting a shopper study for a manufacturer of cosmetics and personal care products in the drugstore sector
  • Shopper study on a hot beverage category for a brand manufacturer
  • Conducting a shopper study for a seasonal category in the food retail sector for a leading consumer goods manufacturer
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1. Basic Information

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Shopper verstehen. Entscheidungen fundiert treffen.

Mit tiefgehenden Shopper Insights zu Bedürfnissen, Motiven und Verhalten schaffen wir eine verlässliche Grundlage für strategische Entscheidungen und klare Handlungsempfehlungen.

Auszug unserer bisherigen Shopper Research-Projekte:

  • Durchführung einer Shopper‑Studie für einen Hersteller von Kosmetik‑ und Pflegeprodukten im Drogerieumfeld
  • Shopper-Studie zu einer Heißgetränkekategorie für einen Markenhersteller
  • Durchführung einer Shopper-Studie für eine Saison-Kategorie im LEH für einen führenden Konsumgüterhersteller
Translate manually?

Understand shoppers. Make informed decisions.

By providing in-depth shopper insights into needs, motivations, and behavior, we establish a reliable foundation for strategic decisions and clear recommendations for action.

A selection of our past shopper research projects:

  • Conducting a shopper study for a manufacturer of cosmetics and personal care products in the drugstore sector
  • Shopper study on a hot beverage category for a brand manufacturer
  • Conducting a shopper study for a seasonal category in the food retail sector for a leading consumer goods manufacturer
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